Posts Tagged ‘webmasters’
Communicating With Other Webmasters
October 1, 2011 | 
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Frequently when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like “I’d rather have a root canal, I just can’t write”, or “my spelling is horrible and my grammar is not much better”. In my view, the first excuse is just a matter of attitude. The latter excuse falls on deaf ears because the major word processing programs have good spelling and grammar checking capabilities.
We’re not talking about something that would qualify for the Pulitzer Prize in literature, just articles dealing with a topic that may be of interest to a group of people that also may happen to have an interest in your particular business proposition or activity.
While not as dramatic as the college professor’s dilemma of “publish or perish”, many Internet marketers have found that the publicity and traffic that articles can bring to their websites is second only in importance to actually making sales.
When writing articles, start out by clearly defining what you want to write about. Focus on the topic and the general message that you want to communicate. Sometimes you will start with a title and expand from there and other times the title will be the last thing you develop.
Organize your material (be it knowledge, thoughts, or opinions) into a logical sequence or order. Don’t try for the finished product in the first draft. Just let your mind, and words, flow and get some stuff down on paper. This may occur in a single session or, for longer articles, it may be done in several rough draft sessions perhaps broken into logical sections of what will eventually become your finished article.
Once you’ve completed the rough stuff, it’s time to make your corrections, smooth out the rough edges, and perhaps do a little juggling in terms of organization. Run your text through the spelling/grammar checking tool of your word processor and make the appropriate adjustments/corrections.
Now that the body of text that you have created is “technically clean” from a spelling/grammar standpoint and you have satisfied yourself with the organization, its time to do the final styling or polishing to ensure readability (that may or may not be a word, but I’ll claim poetic license and go ahead and use it). Read your article aloud to yourself and get a feel for the cadence or rhythm. The readability of the entire article can be influenced by changing the order of words and/or exchanging one like-meaning word for another. The final goal is to invite readership.
Many entrepreneurs and professionals use their articles as a key component in launching successful careers earning very substantial incomes. Remember, with regard to writing articles, you’re better than you think you are…it’s all about attitude.
Written by vikati
College Lecturer
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Why New Webmasters Should Consider Seo
1000s of new websites are launched daily on the internet, each with the hope of striking the big-time. On the internet, as with bricks and mortar businesses, most of these new sites will fail to reach their stated and hoped for goals. Far too many new webmasters do not know what they are doing, creating sites without doing the proper research, and doing the appropriate preparation. Included in this number, are the many website owners who don’t even know what search engine optimization (SEO) is, how it can help, and how to do it in the right way.
I accept some sites do become successful in spite of this oversight, but these are the exceptions rather than the rule. To improve the chances of your website’s success, you should expect to put in a bit of effort into doing SEO properly.
When SEO is at the heart of the web venture, it will give you a significant advantage over your competitors and contrary to many other things you will spend your money on, SEO will nearly always produce more profits than it costs. It should be emphasized here, that nothing and nobody can guarantee your site’s rankings within the major search engines. On the other hand, applying a few proven SEO techniques should see your rankings get better in Google, and the other popular search engines on the web today.
Much too many times, website owners see search engine optimization merely as an afterthought, often long after their web sites have been launched. Failing to familiarize yourself with the long-lasting benefits that SEO can lend to your site, while not a life and death situation, will guarantee that you are not getting as much out of your web investments as you could.
Dependent on the size and classification of your business, and website, there are certain groups of people who should be involved in SEO for your sites. These can include the Marketing, as well as the IT departments. For smaller websites, these roles are carried out by just one person, usually the site owner. In many larger organisations though, it is usual to discover numerous people per department working on, and involved with the website’s SEO. Quite often too, bosses will hire SEO experts to assist them get their SEO strategies perfectly right.
Generally speaking, search engine optimization can be considered as the sum of all the work required to produce large amounts of targeted traffic from search engines, third party websites, and web directories. Its utmost goal is to make the target website popular. That’s the sum and total of it really. SEO will involve analysis both onsite, and also of external websites. Getting the proper website development and architecture is as important as back linking.
Understanding your competition requires analysis of competitors sites, and keyword research, which helps with creating content and promotions. This last bit is quite important, since much of SEO is writing the right content, *and* getting people to link to you. The importance of content cannot be stressed enough, but similarly, neither can the importance of increasing the number of incoming links to pages on your website, particularly for search engines such as Google, Yahoo and Bing.
Search engine marketing (SEM) on the other hand, refers primarily to the use of pay-per-click (PPC) advertising campaigns on search engines. One of the most popular examples of this, is Google’s AdWords program. SEO and SEM do share a few common elements, but they are different. PPC advertising is mainly thought to be far easier to put into place, typically delivering new visitors to your site in minutes. Therefore, many online website owners sometimes confuse SEO with SEM. Doing this however, could be very expensive.
SEO does have a cost attached to it. It does take work and effort, and it can be expensive too. However, it is pretty much the cheapest way of driving traffic to your website available today. SEO will deliver long term traffic and value to your site. SEM stops delivering the minute you stop paying for your PPC adverts. SEO however, will continue to deliver traffic to your site long after your campaign ends.
James Winsoar is a SEO Consultant in Nottingham specialising in both on-page and off-page SEO. He can help you make more money online. Visit his website at http://www.jw-enterprises.co.uk/ or call the SEO hotline on 0115 9400 899.
Written by winsoar365